Get the Marketing Out of Your Email

To help you jump start the new year, we’re posting thirty-one technology and business treats, one for each day of January.

Our Inboxes are inundated! Most of us also have more than one email account we manage. We have our personal email accounts and at least one work email account. If we have a blog or side business, we may have one or more associated with that. That’s not even including the various devices we use when checking or responding to email too!

Email marketing has become an effective and efficient method for getting information out to a targeted audience. There are many email marketing tools out there. Maybe you’re using one of them for your marketing campaigns. Have you considered using those tools for emails you send out to specific groups like board members? Maybe you’re a small business or organization that still use regular email to get information out to clients, customers, or constituents.

It’s time to get email marketing out of your email. To do that, you do need to use an email campaign tool like MailChimp or Vertical Response. There are lots out there, but you want to really evaluate them before you select one to use.

There are several advantages to using an email campaign tool.

Email addresses: One place to easily manage email addresses. Duplicate and invalid addresses are flagged.

ICANN rules met: The law requires the ability to opt-in/opt-out. Email campaign tools provide both you and your recipient an easy way to opt-in or opt-out.

Monitors email activity: Email campaign tools show you what email addresses have bounced, who has opened your email, who has clicked through and where did they click through to…all sorts of metrics to help you determine if your message and campaign are effective.

Acts as a qualifier: some will receive your email campaign and see it as SPAM. Good for you to know because there is no return to you from them. You know to no longer waste your time with them. Others, however, will see your email as useful information and a way to connect with you. The email campaign acts as a qualifier for those who are truly interested in what you have to offer.

Raises your professionalism and online identity: A customized and branded email campaign will help set your company or organization apart from all the others. Attention to detail matters.

Each email campaign is unique: You may have a simple email campaign template for once a month information to board members and another campaign designed with RSVP capabilities, calendaring features or links to discounts. The flexibility is virtually endless.